Plan your outdoor campaign

Here we have gathered all the information and tools so that you can plan your outdoor campaign as easily and efficiently as possible. 

Create the right outdoor campaign for a target group on the move

1. You only have a few seconds to grab attention.
   Therefore, it is important that the message is simple and clear and that the sender is well presented.

2. Photo and/or graphic elements are as important as words.
   Make sure these items clarify the message and create a comprehensive impression.

3. Use clear fonts.
   The text must be large and clear enough to be perceived from a distance.

4. Be short and clear in your message.
   The most effective outdoor campaigns are those that are easiest to experience. Keep the text short and correct. Present a clear message without ambiguity.

5. Think about the colors!
   Certain color combinations may reduce readability. The use of color must be adapted to your message.

6.  Less is more.
   Make it as easy as possible for the audience to understand the message. Focus on central visual elements.

7. Combine media.
   Feel free to use integrated communication on several media platforms for increased campaign effectiveness. Tip: The entire message should be visible on a matchbox!